MMA launches
new initiatives

The Marine Marketers of America (MMA) announced two new incentives: a marketing program to support dealer-based women’s boating education and a new website.

The “Boating Education and Safety Training Course—Just for Women,” is a pro bono program that helps retail dealers offer women’s boating training programs. Dealers can promote the programs by using the marketing toolkit, which features logos, brochures and sample press releases. The kit provides helpful information on how to establish training courses.

The MMA also launched a new website, which it hopes will be a major portal for those who market recreational marine products, causes and services.

The toolkit and additional information are available at www.marinemarketersofamerica.org.