Boat sales down, but bottom lines stronger

Published On: January 1, 2011Categories: Industry News

In August, Spader Business Management found that new boat sales in August, for dealers tracked by Spader, were down by 3.9 percent, compared to new boat sales last year. Dealers reported a net operating profit of 4.1 percent in 2010, compared to a net operating profit of 2.1 percent a year ago.

Total dealership sales were up by 1.7 percent over dealership sales at this point in 2009. The average dealer reported year-to-date new boat sales of $2,799,821 compared to new boat sales of $2,914,797 in 2009. Total dealership sales were $6,175,452 compared to $6,070,471 in the prior year.

Dealer spending in terms of dollars was nearly the same as it was a year ago.