The Federal Trade Commission (FTC) has released a new “Green Guide” for marketing and advertising. If your company makes environmental claims in your ads or on your products, you’ll want to know about the FTC’s guides. A summary of the guides explains how truth-in-advertising principles apply to green marketing and highlights terms often used in environmental ads. Guidelines include tips for writing about carbon offsets, renewable energy, certification, recyclables and more.
FTC releases ‘Green Guide’
Industry News | January 1, 2013 | By: ATA
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