Herculite Products Inc. has appointed Chad Twombly vice president of direct sales to manage its Performance and Custom Products Division, which includes the automotive, agricultural, military, tent and structures product divisions. Twombly has been with Herculite for more than six years and has been working in the textiles industry for more than 15 years. He also serves on IFAI committees and participates in industry expert round table discussions.

The company has also named Dan Dix as business manager of digital media. Dix has been a part of the Herculite team for more than 11 years and has been working in the digital signage industry for more than 26 years.

Craig Zola, a seven-year Herculite veteran, is the new vice president of marketing and distribution to serve as marketing director and oversee distribution chain management.