Two recreational boating industry leaders received the National Marine Manufacturers Association’s highest honor when they were inducted into the NMMA Hall of Fame on Sept. 15 at the Kentucky Exposition Center during the 25th annual International BoatBuilders’ Exhibition & Conference (IBEX).

Bob Long, owner and CEO of JRL Ventures Inc./Marine Concepts, and Dusty McCoy, chairman and CEO of Brunswick Corp., were recognized for their career achievements and contributions to the industry.

Thom Dammrich, president of NMMA, said “As two leaders with unwavering dedication to the marine industry who’ve made extraordinary contributions to recreational boating, we are honored to celebrate Bob and Dusty and add them both to the distinguished list of NMMA Hall of Fame inductees.”

Long made a career-long commitment to provide quality products, research new technology and employ a personal approach to marine marketing. He was instrumental in the fight against a ban on weekend boating as well as luxury tax on boats during the 1970s.

McCoy provided inspiration and leadership that advanced his company and the boating industry. He advocated for boating interests including boating safety, growing youth and minority participation, affordability and conservation.

Established in 1988, the NMMA Hall of Fame recognizes individuals who have made, or continue to generate, substantial and lasting contributions toward the advancement of the marine industry.

More about Long’s and McCoy’s careers can be found on the NMMA website.