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Polaris buys assets of Larson Boat Group

Industry News, News | January 31, 2019 | By:

Minn.-based Polaris Industries has bought the assets of Larson Boat Group for an undisclosed price in a move that further expands its fresh dive into the boating, according to the StarTribune newspaper.

Polaris spokeswoman Erika Frederick said the deal included the Larson, Larson FX, Striper and Escape brands. Acquiring Larson boats will make Polaris an even bigger player in the marine industry, especially in the fishing boat arena. Larson is well-known for its Larson FX line of fishing boats and its Striper offshore, saltwater boats.

The luxury Carver Yacht and Marquis Yacht brands controlled by the Marquis-Larson entity are expected to remain separate from the Polaris sale. The Larson deal is the latest in a boating industry that is consolidating. Polaris entered the boating industry in July 2018 with its $805 million purchase of Boat Holdings LLC, which makes 200 types of pontoon, deck and cruiser boats that sell under brand names such as Bennington, Godfrey, Hurricane and Rinker.

Larson Boat Group assets are being moved to the Polaris production facility in Syracuse, Ind., where the company currently produces Rinker boats.

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