by Elisa Bernick
Perspective is defined as “a way of looking at or thinking about something.” It’s not an accident that we talk about “losing” and “gaining” perspective. It’s a valuable currency that we sometimes have more of and sometimes less.
At this time of year, it’s not unusual to feel like you’re losing perspective. Everything feels urgent, and you may be tempted to cut corners to get projects out the door. Your customers want things fast and you want to please them. You may even feel harassed by customers’ demands and second-guess the value of your services.
This issue will help you gain some perspective about why doing your best work is a win-win for both you and your customers. In “Cover Story,” veteran fabricators discuss materials, venting, and construction techniques for innovative, durable boat covers. “Let the Sun Shine” addresses the continuing popularity of solar power on boats, attachment options and how to help your customers choose the right products. “Supporting Role” explores metal framework, and its critical role in your projects.
Our columnists offer both philosophical and technical advice this month. Dave Elliott, David’s Custom Trimmers, discusses how to distinguish your shop through quality details as well as how to create a brand and not just a business. Terri Madden, Sand Sea & Air Interiors, presents a case study for “Portuguese bridge” cushions, and Kathryn J. Maisto, Fairwinds Canvas, explains how and when to grow your business without going broke (it’s not during summer).
If you’re feeling overwhelmed, I encourage you to take a breather, remind yourself of five things you’re grateful for, and put things in perspective. Your perspective, like your attitude, is completely up to you. Don’t worry about what you should have done differently yesterday. As retired four-star general Colin Powell once said, “Always focus on the front windshield and not the rearview mirror.”