New boat sales remain elevated in 2021

May 7th, 2021

The National Marine Manufacturers Association (NMMA) reports that retail unit sales of new powerboats in February 2021 were up 34% compared to the same time period last year, according to its New Powerboat Registrations Report. Data shows total new boat sales are averaging 31,000 units sold monthly since the summer of 2020, on a seasonally-adjusted […]

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2020 was record year for Canadian outboard engine sales

March 12th, 2021

2020 was a record-breaking year in Canada for outboard engine retail sales as Canadians took to the water in unprecedented numbers, according to data from the National Marine Manufacturers Association (NMMA) Canada. Outboard engine retail sales in 2020 reached a total of 44,000 units, up 17% over 2019, marking both the highest annual sales volume […]

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Boat builders face hurdles filling backorders

March 11th, 2021

According to the National Marine Manufacturers Association (NMMA) December Monthly Shipment Report, wholesale shipments of new powerboats during December gained momentum compared to November to close out 2020 down 15% for the year compared to 2019. The report notes that manufacturing of personal watercraft, outboard boats, jet boats and sterndrive boats ramped up in December, […]

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Nearly 320,000 new boats sold in 2020

March 5th, 2021

The National Marine Manufacturers Association (NMMA) December New Powerboat Registrations Report shows that retail unit sales of new boats reached nearly 320,000 units in 2020, up 13% compared to 2019—levels the recreational boating industry hasn’t seen since 2008. New data show all powerboat segments saw growth in 2020, ranging between 8% and 22%. “New boat […]

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Minnesota boat builders busy with surging interest

February 19th, 2021

A recent Minnesota StarTribune newspaper article reports that major boat manufacturers in Minnesota are scrambling to expand their payrolls in response to surging demand for leisure boats during the pandemic. According to the article, Brunswick's production facility in New York Mills, Minn., where Lund and Crestliner boats are built, has added 114 positions in the […]

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Wholesale boat shipments ease in November

January 28th, 2021

The National Marine Manufacturers Association (NMMA) reports new boat manufacturing activity in November was up 3 percent year over year, and down 18 percent compared to October on a seasonally-adjusted basis, according to the November Monthly Shipment Report (MSR). While wholesale boat shipments slowed in November, this was primarily driven by a pullback in shipments […]

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US boat sales hit 13-year high in 2020

January 15th, 2021

The National Marine Manufacturers Association (NMMA) reports that retail unit sales of new powerboats in the U.S. increased last year by an estimated 12 percent compared to 2019. More than 310,000 new powerboats were sold in 2020, levels the recreational boating industry has not seen since before the Great Recession in 2008. The following new […]

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Boat manufacturing slows in September

December 1st, 2020

The latest Monthly Shipment Report (MSR) from the National Marine Manufacturers Association (NMMA) shows new boat manufacturing activity in September, pulled back for the second consecutive month following a summer of elevated growth. However, says Vicky Yu, NMMA's director of business intelligence, shipments are likely to rebound as new parts are delivered to fulfill the […]

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Boat shipments, powerboat sales continue to climb

October 5th, 2020

New data from the National Marine Manufacturers Association (NMMA) show wholesale shipments of new boats increased for the third consecutive month in July, doubling compared to June on a seasonally adjusted basis, as boat building production continued to gain momentum across all boat categories. The latest data also show new powerboat retail sales continuing to […]

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275,000 new boats sold through November

January 21st, 2020

The National Marine Manufacturers Association (NMMA) November New Powerboat Registrations Report shows new powerboat retail unit sales were up 6 percent on a rolling 3-month year-over-year (R3M YOY) basis and down 1 percent on a rolling 12-month year-over-year (R12M YOY) totaling 275,000 units. Insights from the November report include: •Sales of new personal watercraft and […]

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