Grow Boating Research unlocks key to attracting first-time boat buyers

April 11th, 2017

With changes in consumer shopping and online behavior over the last decade, the Grow Boating Board of Directors commissioned a study to better understand today’s first-time boat buyer. Study findings include definitions of six different types of first-time boat buyers including their interests and psychographic traits, what motivates them to explore boat ownership, how they […]

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