Study offers insights into boat buying and ownership

February 23rd, 2022

The Recreational Boating & Fishing Foundation (RBFF), the Marine Retailers Association of the Americas (MRAA), and the National Marine Manufacturers Association (NMMA) announced the findings from a comprehensive study conducted by Left Brain Marketing, Inc. with individuals who purchased a boat in 2020 or 2021. The study was fielded to better identify and understand challenges […]

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Grow Boating Research unlocks key to attracting first-time boat buyers

April 11th, 2017

With changes in consumer shopping and online behavior over the last decade, the Grow Boating Board of Directors commissioned a study to better understand today’s first-time boat buyer. Study findings include definitions of six different types of first-time boat buyers including their interests and psychographic traits, what motivates them to explore boat ownership, how they […]

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