Archives
-
2022
-
2021
-
2020
-
2019
-
2018
-
2017
-
2016
-
2015
-
2014
-
2013
-
2012
-
2011
-
2010
-
2009
-
2008
-
1970
Study offers insights into boat buying and ownership
February 23rd, 2022
The Recreational Boating & Fishing Foundation (RBFF), the Marine Retailers Association of the Americas (MRAA), and the National Marine Manufacturers Association (NMMA) announced the findings from a comprehensive study conducted by Left Brain Marketing, Inc. with individuals who purchased a boat in 2020 or 2021. The study was fielded to better identify and understand challenges […]
Grow Boating Research unlocks key to attracting first-time boat buyers
April 11th, 2017
With changes in consumer shopping and online behavior over the last decade, the Grow Boating Board of Directors commissioned a study to better understand today’s first-time boat buyer. Study findings include definitions of six different types of first-time boat buyers including their interests and psychographic traits, what motivates them to explore boat ownership, how they […]