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Study offers insights into boat buying and ownership

Industry News, News | February 23, 2022 | By:

The Recreational Boating & Fishing Foundation (RBFF), the Marine Retailers Association of the Americas (MRAA), and the National Marine Manufacturers Association (NMMA) announced the findings from a comprehensive study conducted by Left Brain Marketing, Inc. with individuals who purchased a boat in 2020 or 2021. The study was fielded to better identify and understand challenges associated with boat shopping and ownership experiences.

Here are the top takeaways from the study:

  • Though finding a boat during the pandemic was difficult, boaters were satisfied with the shopping and purchase experience. However, better product training in delivery is desired.
  • Boaters are often dissatisfied with the cost and turnaround time for dealer maintenance/service work.
  • Used buyers are just as satisfied as new purchasers with their boat but are far less likely to visit a dealer for maintenance or service work.
  • Those who visit a dealer for maintenance or service are mostly happy with the quality of the work performed but feel that the cost and turnaround time are unreasonable.
  • A vast majority of first-time and repeat boat owners intend to remain in boating. However, underutilization and the cost of ownership are key risk factors for defection.

RBFF, NMMA and MRAA will present all findings and other takeaways in an industry-wide webinar on Wednesday, March 9. To register, click here.

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