Free marketing presentations available

November 21st, 2019

This year at IBEX, a panel of leading marketing experts presented at the Grow Boating Marketing Summit to provide insights on the evolving digital marketing landscape and offer actionable strategies to help businesses boost their sales. The following panel presentations are available for free to record or to download printable versions at •The who […]

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Marketing your marine canvas business

May 1st, 2019

By David Huntington Marketing is a critical component in the success of all businesses, and marine fabrication is no different. You may be booked weeks in advance, but even established shops should include marketing in their annual business plan to continue to build “brand equity”—making your brand valuable to the customer. Strong brand equity improves […]

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How to streamline shop processes

January 1st, 2019

There are common processes that are a part of every business. These include marketing, sales, estimating, quoting, work orders, scheduling, production, delivery, invoicing and reporting. Whether small or large, every business needs to consider how these tasks flow together in order to effectively deliver its products or services. Streamlining your shop requires you to identify […]

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