• Fire in the workshop

    Published On: March 1, 2026Categories: Business, Shop Talk

    Industrial sewing machines can cost $3,000–$8,000 each, and inflation doesn’t help. Photo: Jim Robert For years, I viewed insurance premiums as a necessary evil—an expensive line item that seemed to grow annually without tangible benefit. That perspective changed dramatically when fire tore through our marine canvas workshop. What I learned in the aftermath could save [...]

  • Transitioning into sailboat fabrication

    Published On: March 1, 2026Categories: Shop Talk

    The clarity of polycarbonate glass is unsurpassed. If I were to have a class on sailboats, it could be a very short class: “Welcome to sailboat class. Remove all snaps, turn fasteners and lift-the-dots® around the dodger. Replace them with flex-track and zippers. Use polycarbonate glass in windows. Don’t hit your head. Class dismissed.” Years [...]

  • A presentation survival guide

    Published On: January 1, 2026Categories: Business, Shop Talk

    If you’re like most people, the thought of giving a presentation ranks somewhere between a root canal and rush-hour traffic on the list of things you’d rather avoid. In fact, studies estimate that nearly 75 percent of the population experiences some level of anxiety about public speaking. The good news, though, is that with the [...]

  • Your business—what’s it worth?

    Published On: January 1, 2026Categories: Business, Shop Talk

    Your most valuable asset may be your business. A business owner can spend decades building a business and reputation. As they approach retirement age, they likely have questions such as: How do they value their business? How do they maximize the value and minimize taxes upon sale or succession? Determining value So what is the [...]

  • Making AI work for your business

    Published On: September 1, 2025Categories: Business, Shop Talk

    Nelson Valderrama asks Claude AI to create a sample of a cost optimization analysis, based on a simulated small shade fabrication shop. The numbers in this graphic do not represent real data, but rather it illustrates what Claude can produce. Photo: Nelson Valderrama Most companies likely would welcome an employee with a doctorate who works [...]

  • The floating shop rate

    Published On: July 1, 2025Categories: Business, Features, Shop Talk

    Over the past 20 years, the question I’m asked most often by canvas makers, upholsters and my students is “How much should I charge for this project?” Daily, someone is asking that question on the Advanced Textiles Association forums and industry Facebook groups. As business owners, we must consider several factors, such as: Markup, Hourly [...]

  • Seat, helm and bolster covers made simply

    Published On: May 1, 2025Categories: Features, Shop Talk

    Regardless of the style, make your seat covers wrinkle-free and pleasing to the eye. Some canvas fabricators get excited when a customer asks for seat covers, helm covers and bolster covers, while others begin to get anxious.  Those that welcome these types of jobs find them to be manageable in size—having less fitting time, less [...]

  • How to choose the right sewing machine

    Published On: May 1, 2025Categories: Shop Talk

    ID 339327683 © Yuri Arcurs| Dreamstime.com. I have been sewing for the better part of 52 years. My dad started a custom canvas company in 1963, when I was a teenager, and I eventually went to work with him. That is where I really started learning about sewing machines. Over time I learned how to use [...]

  • Positive recruiting practices

    Published On: May 1, 2025Categories: Business, Shop Talk

    As the recruiting manager for Made in the Shade Tent Rentals, I embody the first hurdle on the road to employment. If 100 people apply for one job, close to a quarter will make it to the first interview with me over the phone.Of that quarter, fewer than half will make it to an in-person [...]

  • The forgotten weatherproof screened frown

    Published On: March 1, 2025Categories: Shop Talk

    Weatherproof screen frowns are attractive while keeping out the elements. There are so many marine canvas-related products, like the weatherproof frown, which have almost faded into the past. This is primarily due to mass producers taking shortcuts by creating cheap imitations of the original. The weatherproof frown protects the zipper from any exposure to rain, [...]