Maintaining quality in a tough economy

May 1st, 2009

So you’re known for your quality…Great! But how are you supposed to sell quality in this economy? That’s the challenge manufacturers face: persuading discount-seeking buyers to pay a premium for top-of-the-line goods. It’s not so easy. “Prices are really becoming the selling point that we’ve noticed this year, and it probably will continue,” says Angela […]

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