Tech blows in

May 1st, 2013

OK, you’re afloat in the Bahamas. The enclosure protecting your pilot house blows out. You need a fix right away. Wind, waves, weather—it happens all the time, but replacement isn’t always easy. In many such cases, an enclosure must be fitted carefully to your specific boat. So, stuck there in the Bahamas, you contact the […]

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Cruising on the web

January 1st, 2013

Everyone has a website these days. Right? You don’t? Cheer up. In a way, even if you don’t have a website, you’re in the same boat with a lot firms that do. Many people, hosting a web presence or not, are still trying to figure out how to design and maintain a site that actually […]

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Maintaining quality in a tough economy

May 1st, 2009

So you’re known for your quality…Great! But how are you supposed to sell quality in this economy? That’s the challenge manufacturers face: persuading discount-seeking buyers to pay a premium for top-of-the-line goods. It’s not so easy. “Prices are really becoming the selling point that we’ve noticed this year, and it probably will continue,” says Angela […]

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