Tips for making the right product decisions

November 5th, 2020

A Trivantage-sponsored education session at IFAI Virtual Expo 2020 called “Making the Right Product Decisions” was filled with detailed information about product choices and installation tips to help fabricators successfully create shade projects in commercial, vertical, shade sail, upholstery and marine applications. The session gave participants an in-depth survey of the company’s shade products and […]

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Finders, keepers: long-term customer loyalty

December 6th, 2019

Attracting customers in the market for shade products is one thing; retaining them for future business is another. Managing both objectives requires establishing connections that are meaningful and lasting.  by Pamela Mills-Senn A quick Google search on “connecting with customers” reveals all sorts of advice, usually in the form of the “seven best ways,” or the […]

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Finders, keepers: long-term customer loyalty

November 1st, 2019

Attracting customers in the market for shade products is one thing; retaining them for future business is another. Managing both objectives requires establishing connections that are meaningful and lasting.  by Pamela Mills-Senn A quick Google search on “connecting with customers” reveals all sorts of advice, usually in the form of the “seven best ways,” or the […]

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