Little white lies at work

March 1st, 2013

Do you lie? “Of course not,” you’d probably respond to a question like this. You likely consider yourself a person of honesty and candor, someone who would never speak a falsehood. But what about those innocent “little white lies?” Those slight mistruths you proclaim in an effort to be polite or wiggle your way out […]

Read More

First contact with customers

January 1st, 2013

That first transaction with a new customer is all-important. It can cement the new relationship and lead to a lifetime of mutually profitable sales—if it’s managed right. That first transaction might be big or small, in-person or online. It might involve a purchase or it might center on a freebie. Make each first contact count […]

Read More