Diversification is a familiar concept to business owners—and for good reason. Expanding into market segments outside the core has saved many businesses during economic ups and downs, as well as shifts in market demands. But entering crossover markets that are closely connected to the “bread and butter” of a business comes with its own set of nuanced challenges. Here, experienced fabricators share insights about the pros, cons and considerations of tapping into the surging Recreational Vehicle (RV) market.

To crossover, […]