Dynamic window materials

January 1, 2019

Fabricators and boat owners have a world of choices in windows. When it comes to choosing their windows, most boat owners don’t want to make it too complicated—they want a quality product that will last at a reasonable price. As fabricators know, however, it’s not quite that simple. In fact, according to Zach Grant, marketing …

Fabricators can nudge boat owners toward a newer look

September 5, 2018

Boat owners may upgrade because of innovations they’re seeing on new boats just hitting the water. But sometimes boat components wear out and need to be replaced. That’s where fabricators can play a role in steering their customers to an updated look for their vessels. “The biggest challenge in renovating interiors is getting the customer …

Tips for taking better photos of your projects

September 1, 2018

Only have a smartphone? That’ll work fine. An estimated 1.2 trillion pictures were taken across the globe in 2017. The smartphone, of course, is what’s behind the huge number. According to InfoTrends, a market research firm, 85 percent of all photos are shot with a phone. A good smartphone gives you, as a fabricator, a …

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Boat upgrades on the horizon

Driven by comfort, durability and a splash of color Henry Ford is famous for promising back in 1909 to make the Model T in any color, “as long as it’s black.” The same could be said (more or less) of white in the boating world, as least for most of recent history. But today, in …

Tips for keeping marine fabrics clean and protected

July 3, 2018

Care and maintenance of clear vinyl products, especially those like Strataglass® that are coated to be scratch-resistant, requires cleaning methods using specific cleaning and protection products, according to Craig R. Zola, vice president for marketing and distribution at Herculite® Products Inc., parent company of Strataglass, based in Emigsville, Pa. In the harsh marine environment, it’s …

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Recommended fabric cleaning products

July 1, 2018

Fabricators play an important role in teaching customers to keep their boats in shape. It’s pretty simple. People buy boats because they want to have fun. The reality, however, is that work—the opposite of fun—is required to keep any watercraft in tip-top condition. Therein lies the rub. “A lot of boaters don’t want to do …

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Better job costing for better profits

Working with numbers may not be your cup of tea, but it’s critical to the success of your business. It’s a fairly safe bet that not many fabricators started their operations because they wanted to work on spreadsheets. But like it or not, when you hang out a shingle, only part of your work will …

Word-of-mouth marketing still works

January 1, 2018

Mathew Rice was frustrated last year when he couldn’t find anyone near his Fremont, Ohio, home who could make an enclosure for his Maxum 2800 Sport Cruiser without at least a three-month wait. So Rice decided to purchase the necessary equipment, get some training and do the job himself. “I told my wife, ‘I’m going …

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Warranting your work

September 1, 2016

Going above and beyond protects customers’ investment At first glance, marine fabricators may not seem to have much in common with L.L. Bean, the maker of outdoor clothing and gear. Bean became an icon in the business world through its legendary customer service, and that lesson is not lost on fabricators. Fabricators may never get …